women men children art direction for Australian fashion brands
lookbook-minimal-sportscraft-simon-leikas

Guiding fast fashion brands to stay relevant and authentic in a scroll world, through awareness, adaptability and thoughtful strategy.

one never-ending day.

Photographer Simon Lekias / Studio Woo

unisex brand Marcs needed guidance to become relevant with young professionals. I created a look that could only belonged to Marcs , working with international talent julia nobis and paris vogue photographers

Photographer Claudia Knoepfel & Stefan Indlekofer

NYC street style fashion campaign for Portmans with Jess Hart

know yourself better than AI ever could.

Creating a point of view that’s unique through strategy. Thinking that’s tuned in, original and made to work across all channels at volume and speed.

Photographer Jason Kibbler / Jane the Agency

fashion brand work to reposition Sheike into a more desirable demographic, girls who dress for herself rather than others. Resetting Sheike values and relevance

fast fashion, without a throwaway mindset.

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Photographer Simon Lekias / Studio Woo

Australian brands such as Alex Perry, Bec+Bridge, Country Road, David Jones, David Lawrence, EOS, Portmans, Saba, Sheike, Strand, Jacquie, Lee Matthews, Myer, Wrangler
Boutique to department stores in scale - communication and fashion art direction for Australias most iconic brands
repositioning Australian loved brand country road as a more fashionable destination. working with international talent to elevate the brands perception in the market

Photographer Tesh Patel / Studio Ongarato

pushing Marcs to become more urban and relevant to their unisex auidence. cooler and more aspirational

all heart and tech.

Photographer Claudia Knoepfel & Stefan Indlekofer