lifestyle-accessories-art-driection-branding.jpg
sydney sandal company brand mark
modern, honest and beautiful art direction for launch of new brand the sydney sandal company

A little brand destined for a big footprint on our beaches.

aligned with contemporary minimalist styling , creative direction which shows relevance and difference in cluttered market place by being bold and confident

Hyperspeed isn’t the whole story. There’s a whole economy that is happy just to go slow, buying less and choosing better.

From it’s inception, Sydney Sandal Company wanted honest, direct communications to build brand trust.

one aligned day.

creation of assets to launch brand with long term plan to explore all of sydneys different beach personalities in a modern way

Photogrpher Simon Upton